Auckland Theatre Company

CASE SYPNOSISAuckland Theatre Company produces variety of theatrical from young Zealand and new(prenominal) countries ranging from works that ar new and classic, dramatic, comedic and musical. This article goes to explain neighboring the concept of Marslow?s hierarchy associated with few levels of divergent types of consumer contain that define their action in the market or purchasing decision. In this case study, it goes to show how the family could reach, fulfil and appeals to assorted unavoidably of the audience by using the correct selling strategy and research and how the theatre could continuously be advance by adapting their strategy when the consumer behaviour is complicated and constantly changes from time to time. This article explore further on the definition of Marslow?s hierarchy of ask, how motivational research bene moderates the theatre and consumers, other factors that could play the consumer needs and the current trend of consumer behaviour. Th e article concludes by disco biscuit suggestion of alternative and innovative marketing strategy and recommendation which Auckland Theatre Company could employ or use to catch successful. To be really successful Auckland Theatre Company should peck not only to meet customer needs unless to anticipate new needs sometimes before they arise. Q1. manage how the experience of Auckland Theater Company relates to Maslow?s hierarchy of needs.

fit in to Maslow?s Hierarchy of needs theory, identify five dollar bill elemental levels of human needs, which is rank in edict of immensity from dependent (biogenic) ne eds to higher(prenominal)-level (psychogenic! ) needs. It suggests that we seek to fully satisfy the last(a) needs in the theory first. As those needs are satisfied, higher level of needs emerge. As we are life story in this social environment, people seek for their psychological needs for stead and prestige to be fulfilled. Attending plays in theatre give the axe be as much almost ?being seen? as seeing the... If you want to get a full essay, order it on our website: BestEssayCheap.com

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