Consumer behaviors case Essay Example | Topics and Well Written Essays - 500 words

Consumer behaviors case - Essay Example It seems that people are not ready for a change and that is the hardest part of the project. These are some of the facts that have contributed to the slow implementation of green marketing However, there are consumers who are loyal to the green products, believe in them, and know the benefits associated with green products. For this reason, companies should come up with strategies to incorporate green marketing. Companies ought to match the green products with the consumer’s traditional non-green products’ attributes, such as convenience, availability, price, quality, and performance. The green products should be available in nearby locations in such a way that the customers will not have to travel for long to look for the products. The green products should be available in shops that the non-green products used to be found. The price should be fair. That means that they green products should not be much expensive as compared to the non green products. Green products are more productive and of a higher quality than the non-green products. That information should be passed to the customers so that they can be attracted to the new products. The managers sh ould educated customers on the associated with the use of the green products and that will increase the sales of the green products. This will enable the consumer to relate with the products, as not much will have changed from their original package. The marketing strategies that the company adopts should also be right, with knowledge that different strategies work differently under different markets and competitive conditions. Managers should also understand the strategies and the reasons behind the strategies. Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exist. (JILL and PAUL 3) The company