Reitmans' Store Layout Strategy

Introduction Reitmans, Canadas largest womens specialty retailer, was founded in 1926 by Herman and Sarah Reitman. More than 80 long time later, Reitmans has grown to include over 372 installs crossways Canada. Inspired by role models not supermodels, Reitmans offers affordable snazzy fashions that ar intentional to fit everybody. Their superior customer service, prime(prenominal) products and unbeatable prices build made them Canadas leading fashion brand. Reitmans: designed for Real manners®. Store location: Sheppard Centre, 4841 Yonge St. Unit 235 reduce time: bumble 12.2011 3:30pm Store Layout As illustrated on Page 3, the Reitmans investment trust uses a type of neckcloth layout design called free-form layout, also cognise as boutique layout, which arranges fixtures and aisles asymmetrically. In this relaxed and comfortable environment, customers feel standardised they are at individuals home, which facilitates shopping and browsing. In addition, the Re itmans come in sacrifices some entrepot and intro space to have the more spacious environment, which may result in the increase costs that, however, could be well offset by change magnitude changes and value margins due to the customers feelings of being at home.

sign Areas The Reitmans stores feature areas include windows, walls, promotional areas, freestanding fixtures and mannequins, point of sale areas and fitting room. Windows The Reitmans stores limnment window is hardened in the front of the store. In the display window, some of the stores newest merchandise is being presented by dint of seve ral mannequins, with a row of spotlights shi! ning the merchandise. These window displays hatful help standoff customers into the Reitmans store and are providing a optic message roughly the women spring apparel for sale in the store and the affordably smart image that the Reitmans store wishes to portray. Walls The three walls of the store are split into two parts. The higher parts of the walls are used to present newest coordinated face-outs, with spotlights...If you want to get a full essay, commit it on our website: BestEssayCheap.com

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